Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation - ScienceDirect
A continuum of engagement: A focus on the individual to a focus on the collective | Sustaining Community
PDF] Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation | Semantic Scholar
Consumer engagement in social media brand communities: A literature review - ScienceDirect
PDF) Virtual brand community engagement practices: a refined typology & model
Sustainability | Free Full-Text | The Role of Online Brand Community Engagement on the Consumer–Brand Relationship
Frontiers | Accessing the Influence of Community Experience on Brand Loyalty Toward Virtual Brand Community: Developing Country Perspective
Frontiers | Stimulating Customer Inspiration Through Online Brand Community Climates: The Mediating Role of Customer Interaction
Sustainability | Free Full-Text | Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics
PDF] Online brand community engagement: Scale development and validation | Semantic Scholar
A consumer engagement systematic review: synthesis and research agenda | Emerald Insight
Consumer engagement in an online brand community - ScienceDirect
PDF) Consumer engagement in online brand communities: A solicitation of congruity theory
PDF] Online brand community engagement: Scale development and validation | Semantic Scholar
PDF] Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales | Semantic Scholar
Does gamification affect brand engagement and equity? A study in online brand communities - ScienceDirect
PDF] Online brand community engagement: Scale development and validation | Semantic Scholar
Online brand community engagement framework | Download Scientific Diagram
PDF) Measuring Consumers' Engagement With Brand-Related Social-Media Content: Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
Customer Engagement in an Online Social Platform: A Conceptual Model and Scale Development | Semantic Scholar